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To ensure mobility for everyone tomorrow, we design with human-centred principles today

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Toyota Experience Design

Part of Toyota Connected Europe

With designers, researchers, copywriters, and strategists all brought into TCEU at various times to service our existing clientele, it became apparent that collectively we could offer so much more to the Toyota world. Realising we could create something genuinely different, TXD became a way to connect and combine our individual skill sets to create change and deliver unparalleled services.

CONNECTED TECHNOLOGIES

Refining Europe's Toyota and Lexus App

Crafting a scalable design system, intuitive app navigation and engaging new mobility features based on research and testing. This ensures optimal usability and that customer's needs are met.

CONNECTED TECHNOLOGIES

Improving the in-car experience using data

Using qualitative and quantitative data, we discover insights that help us make more informed decisions that focus on customer satisfaction, influence feature prioritisation and promote human-centred thinking.

TOYOTA EUROPE RESEARCH & DEVELOPMENT

Reimagining the future of vehicle ownership

Supporting research and development for the future cockpit environment by creating multimodal and seamless experiences that focus on the European vision, including electrification, regulations, and new connectivity. This project was showcased at the Future Cockpit Summit 2024.

RESEARCH

Researching in the real world

We continuously test new features and interactions in real-life driving conditions to gather valuable feedback, which we wouldn’t obtain with just desktop or simulator environments.

TOYOTA MOTOR NORTH AMERICA

Creating the next generation of Toyota App

OneApp is the car companion app for Toyota and Lexus, used daily by millions of users. We analysed the existing product to understand what works and what doesn't, as well as what matters most to our customers. This analysis informed the creation of a new version of the app to better address user needs and business challenges.

VISIONING

Staying ahead of the pack

Numerous forward-looking studies have been conducted, and we’ve created visioning videos to anticipate the industry’s direction and unite the team around a common vision. Examples include the "2030 Future of Mobility" video, the "Future of Connected Services" study, and the "OneApp Product Story" video.

KINTO

Rethinking the Leasing Experience

We collaborated with KINTO to develop a platform that provides their business customers with enhanced visibility and control over their fleet. Our process involved conducting research with fleet managers and drivers and mapping out KINTO’s business processes in detail.

TOYOTA CONNECTED NORTH AMERICA

From proposal to prototype in 30 days

Supported TCNA in developing and designing their idea for a trip-planning app. We conducted competitor research, user journey mapping, interface design, and prototyping, which they used for further testing and research, all within 30 days.